295mm(width)×395mm(length) This vintage-inspired signboard is a collection of FIAT's emblems from 1899 to 2006~.
The logo created at the time of the company's founding is inscribed with the official name of FIAT, Fabbrica Italiana Automobili Torino. Since then, the abbreviated name "FIAT" has been used in the logo, which has changed in various forms.
However, even after more than 10 changes, the font has remained largely unchanged.
Although it has changed its shape little by little, the slightly slanted letter A, for example, has been incorporated into the current logo.
The fact that the font has remained almost unchanged may be a reflection of the company's stance that the environment surrounding the company changes, but the essence of the company remains the same.